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      • 1988 Lincoln Mark VII Coupe
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    • 1990 Dorsey Trailer Signage
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Theme
  • Home
  • Gallery
  • Trucks
    • 1964 Corvair Rampside TK
    • 1940 Era DeKalb Milk Wagon
    • Deliveral
      • 1949 Deliveral Stand/Drive
      • 1950 Deliveral Stand/Drive and Sit/Drive
    • Divco
      • 1926 Divco Truck – Model A
      • 1929 Divco “G”
      • 1936 Divco S Stand/Drive
      • 1937 Divco SF Stand/Drive
      • 1941 Divco-Twin Stand/Drive
      • 1956 Divco #15 Stand/Drive
      • 1962 Divco #10 Stand/Drive
    • Ford-truck
      • 1931 Model AA Stand/Drive
      • 1956 Ford F-100 Pickup
      • 1967 Ford F-350 Stand/Drive
    • 1954 International Stand/Drive
    • 1937 Stutz Pakagecar Truck
    • 1936 Thorne C-1 Gas/Electric
    • 1931 Twin Coach Stand/Drive
    • Walker
      • 1919 Walker LA-10 Electric
      • 1938 Walker Gas/Electric
  • Cars
    • Cadillac
      • 1950 Cadillac Fleetwood Sdn
      • 1988 Cadillac Brougham Sdn
    • Chevy
      • 1927 Chevy 2 Door Sedan
      • 1955 Chevy Bel-Air Hard Top
      • 1966 Corvair Monza Convertible
    • Chrysler Products
      • 1934 DeSoto Airflow Sdn
      • 1956 Chrysler Imperial Sdn
    • Ford
      • 1930 Model A Ford Coupe
      • 1931 Ford Model A Coupe
      • 1940 Ford Delux Tudor Sedan
      • 1951 Ford Custom 4-door sedan
      • 1951 Ford Victoria Hard Top
      • 1957 Ford Fairlane 500 hard top
      • 1958 Edsel Corsair Sedan
      • 1960 Thunderbird 2-door
      • 1971 Mustang Grande Cp
      • 1976 Ford Country Squire
    • Lincoln
      • 1988 Lincoln Mark VII Coupe
    • 1958 Mercury Turnpike Cruiser
    • 1951 Nash Statesman Sedan
    • 1982 Packard by Bayliff Coach
  • Others
    • 1990 Dorsey Trailer Signage
    • Tractor-Trailer
    • Mini Vehicles
  • Contact Us

  • Home
  • 1990 Dorsey Trailer Signage

1990 Dorsey Trailer Signage

Award Winning Design

This trailer is displayed as an example of two things. One reason is to show how delivery of milk has changed over 70 years. From a small car and/or milk-wagon without any refrigeration to a 45 foot mechanically refrigerated trailer with heavy duty lift gates to lift and lower up to 90 milk cases at one time. The other reason is to show the example of the graphic design that Rutters Dairy had on their trailers and large wholesale trucks for Rutter’s 75th Anniversary in 1996.

I worked with a New England Design Company to come up with this simple cartoon style design. It was to give the impression of farm fresh quality products, without cluttering the overall picture advertisement. This was one of the first truck picture type graphic in south central Pennsylvania and drew a lot attention from the public.

This design was submitted in the Commercial Car Journal Annual Design Contest in 1996. We received a Third Place Award for our Design in that National Contest.

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